Brand identity and print collateral for Adam Alexander London, a hair styling salon in South London.
Creative Approach
Adam’s offer centres on luxury hair, quietly done and his ‘signature transformation package’ which specialises in creating bespoke hair care and colour plans for his clients with a focus on
hair and scalp health.
The central idea of ‘transformation’ and more generally of metamorphosis truly resonated with us and we delved into exploring visual concepts that would tie into these.
We called on geometric modifications and manipulations such as mirroring, rotating and interpolating and looked at applying these to typography and patterns, distilling subtle and thoughtful visual ideas of transformation and movement.
Creative Outome
The bespoke lettering for the logotype is equally classic and unique, with geometry incorporating quirky, yet elegant details, also found in the monogram version.
Patterns born from typographic details and shapes introduce movement and a graceful playfulness, supported by a colour
palette of softly muted tones, which echo the natural materials of the salon interiors, as well as the ethos behind Adam’s careful selection of innovative heath-promoting hair products.
The various printed items of the stationery also offer a surface and space to bring non-generic gentle enhancement to the overall visual identity which reflects the innovative, quietly transformative approach and Adam’s philosophy of ‘subtle enhancement,
not excess’.
Hyper Potential
For the past three years, Adam has built on the success of his salon, with a growing loyal clientele and establishing the business as a go-to destination for high-end colour transformations in the London area.
