Brand identity, print collateral and signage for King Animal Hospital, a small animal and equine hospital in Ontario, Canada.
Creative Approach
King Animal Hospital is a ground-breaking animal treatment facility in King City, Canada. Its mission is to revolutionise animal care, be a catalyst for knowledge exchange and ensure that every animal has access to the most compassionate and committed care possible.
The impressive four-storey, 60,000 sqft building boasts purpose-led architecture and interiors by a renowned designer Kelly Wearstler. It provides primary care, diagnostics and rehabilitation for all manner of animal kingdom clients, with access to innovative medical technologies and to facilities for niche treatments such as equine CT scanning and hydrotherapy.
Our research was focused on encapsulating the communicative and emotive side of those notions, both in the wording and visually through a gentle and sophisticated graphic delivery. We created King Animal Hospital’s full branding, tone of voice and signage.
Creative Outcome
Whilst the ‘King’ element within the hospital’s name derives from its geographic location, it also serves as a metaphor representing the paragon of care and the uncompromising mission at the brand’s core. The crown becomes the symbol for leadership and standards, whilst its contemporary and gentle styling reflects the corporate ethos of humility and respect.
The custom lettering for the word-mark carefully echoes the building’s interior architecture, its refined and unusual features and the unique, upscale nature of a space designed to accommodate and to empathise with the various sizes of its patients.
The brand message is delivered through a rich colour palette of a deep forest green and matt gold and bronze accents, with carefully crafted executions across signage, print and digital, to reflect the hospital’s mantra, ‘Leading with Care.’
Hyper Potential
Since opening and debuting its operations, the hospital has successfully attracted and recruited top-flight surgeons and veterinary professionals.
It has gained great reputation locally and nationally, with an extensive press coverage and has created awareness for future clientele and the broader medical and social spectrums.
