Brand identity, print collateral and website for Knights Hill, a South East London collection of eight, three to four bedroom contemporary freehold townhouses
Creative Approach
Knight Hill’s residential development is located in West Norwood which is home to a growing community of London professionals, creatives and young families.
Set back from its direct urban environment, the gated development offers a sanctuary of calm with luxury features and green credentials—such as private and landscaped gardens—while remaining within easy reach of its vibrant streets and area. This interesting proposition and offering inspired us to create a brand identity that features a balanced mix of serenity and vibrancy.
Creative Outcome
Developed with the concept of greenery, calm and modernity in mind, the branding for Knights Hill mixes refined aesthetic, clean lines and minimal fuss with close-up imagery of lush and verdant foliage. The clean-cut, bold logotype is paired with the textured backgrounds and a deep green, gold and off-white palette. The brand identity encapsulates the essence of tranquil living amidst urban vibrancy, mirroring the development offering as being a home with nature in an up-and-coming and vibrant location.
Hyper Potential
The development launched in 2024 and has now sold out.
The promotional selling campaign associated with an efficient online presence attracted a large interest amongst the target audience of young professionals and buyers moving up the property ladder in London.
