Brand identity, print collateral and website for Noor, a sustainably sourced homeware online shop.
Creative Approach
With a focus on sustainability, Noor’s methodology is to create and curate objects of beauty for the home, re-purposed from high end off-cuts of natural materials.
Each piece is designed in the UK, lovingly crafted and individually created by skilled craftspeople and family industries local to the materials being used.
Inspired by the uniqueness of each pieces that results from the variation in materials used to create them, we wanted to bring life to a brand identity that would reflect Noor’s commitment to sustainability, sourced materials and the natural world.
Creative Outcome
The custom wordmark uses delicate, almost hybrid details such as subtly flared stroke endings, extenders cut on the bias, pronounced contrast and slightly angled stress conferring a gentle crispness and freshness. It is paired with a natural colour palette and analogue textures drawn directly from the materials Noor uses, such as wood, marble, pumicite and other sourced natural materials. The resulting brand identity echoes the delicacy, individuality and textural qualities found in Noor’s homeware and decor pieces.
Hyper Potential
The project won both a Bronze and the People’s Choice Award in the Branding category in the Creativepool Awards 2020.
Photography by Leila Niknejad.
For contemporary pieces that breathe life into your home visit noor-curated.com
