Brand identity and print collateral for Maison Essaine, a fine jewellery brand based in Doha and Kuwait.
Creative Approach
Maison Essaine creates luxury made-to-order pieces such as bracelets, ear cuffs, knuckle rings, rings and earrings
displaying fine details and elegance
Kuwaiti crafts are rooted in Bedouin heritage such as AlSadu weaving or metalwork—soldering, casting, carving, granulation, enameling—traditionally
focusing on functionality and artistic expression.
We drew inspiration from local craftsmanship, artistry know-how and the luxurious essence found in the original delicately intricate pieces of Maison Essaine to develop a brand identity instilled with finesse, elegance and modernity.
Creative Outcome
The luxury of the brand’s essence is reflected through a delicate yet
powerful visual identity which balances out light silvery greys with deeper purples inspired by colours of shimmering diamonds.
The bespoke lettering and abstract symbol mix smooth typographic curves and sharper details,emphasising the double S found in the founders’ firstname initials.
Coloured card stock with fine print finishes applied to it, such as blind emboss and blind deboss enhance the print collateral for a look and feel expressing assertiveness through finesse, in line with the jewellery creations.
Hyper Potential
Since launching their first collection in 2022, Maison Essaine has attended many prestigious jewellery exhibitions and fairs such as The Kuwait
International Jewelry Exhibition and the 20th edition of The International Gold and Jewelry Exhibition.
The brand’s iconic Tennis Bracelet pieces are
available at Faisal Al Fares Jewellery. Maison Essaine released their second collection in 2024.
